CUSTOM R&D
Built for your menu.
Cheesecakes, fudge brownies, cookies, tarts, éclairs, and savory prep. Developed exclusively for your brand and locked to your target food cost.
B2B PRODUCTION & F&B CONSULTANCY · EST. 2016
THE KITCHEN
BEHIND THE BRANDS.
Ghostwriting Pakistan’s food scene.
We develop, bake, and supply the signature desserts and bakery lines that national cafés are famous for.
Your brand on the box. Our discipline in the kitchen.
DHA PHASE 1 PRODUCTION UNIT EST. 2016 CUSTOM RECIPE R&D COMMERCIAL MANUFACTURING SCHEDULED DISPATCH TURNKEY CAFÉ CONSULTANCY
01 / PRODUCTION & SUPPLY
SCALE YOUR MENU.
NOT YOUR PAYROLL.
Running your own bakery kitchen bleeds margin, floor space, and staff. From our DHA Phase 1 production house, we manufacture your core dessert and bakery line so every branch serves the exact same standard.
RECIPE ENGINEERING
Built for shelf life.
Formulated to hold texture, moisture, and structure across transport, chiller storage, and fast counter service. Zero batch drift.
VOLUME PRODUCTION
Built for consistency.
Commercial batches baked daily in DHA Phase 1. The thousandth portion tastes identical to the first tasting sample.
UNINTERRUPTED SUPPLY
Built for Friday rushes.
Scheduled production runs and reliable dispatch across Lahore, Islamabad, and expanding footprints. You never run out of your bestseller.
STEP 01BRIEF & TARGET COST
Tell us the product line, portion size, and target margin you need.
STEP 02PRODUCT SAMPLING
Taste commercial samples from our kitchen or request a custom R&D batch.
STEP 03SCHEDULED DISPATCH
Lock standing production runs and delivery windows across your branches.
02 / TRACK RECORD
WE MAKE WHAT FAMOUS
BRANDS ARE FAMOUS FOR.
Anchored offerings for Sweet Creme, Gloria Jean’s, illy, Nando’s, and Johnny & Jugnu, alongside 30+ national cafés, restaurants, and institutions. Partnerships measured in years, not orders.
- Sweet CremeNATIONAL DESSERT CHAIN
- Nando’sGLOBAL CASUAL DINING
- Johnny & JugnuQSR LEADER
- Gloria Jean’s CoffeesINTERNATIONAL COFFEE HOUSE
- illyITALIAN COFFEE HOUSE
- Savour FoodsHIGH-VOLUME INSTITUTION
- Artisan Coffee RoasterSPECIALTY COFFEE
- LUMSUNIVERSITY CAMPUS
- Fri-ChiksNATIONAL QSR
- Manolo GelatoARTISANAL GELATERIA
- WabiiCONTEMPORARY DINING
- Napoli RestaurantCASUAL DINING
- GaiaFINE DINING
- Mega ArenaPADEL · FUTSAL · CRICKET
- AllettoCAFÉ & BAKERY
- Thrill ZoneENTERTAINMENT VENUE
- DastagirCULINARY PARTNER
- +MANY MOREMULTI-YEAR B2B ACCOUNTS
03 / CARAMEL VENTURES & CONCEPTS (CVC)
FROM BLANK FLOORPLAN
TO OPENING DAY.
Launching a café or restaurant? CVC is our turnkey consultancy. We do not hand you a slide deck and walk away. We build the concept, engineer the menu, design the space, hire the kitchen, and open the doors.
- 01CONCEPT DEVELOPMENTPositioning, format & feasibility
- 02MENU ENGINEERINGArchitecture, recipes & food cost
- 03PRODUCT R&DSignature lines & kitchen SOPs
- 04BRANDING & IDENTITYName, visual system & packaging
- 05INTERIOR & FURNITURELayout, kitchen flow & fitout
- 06THEME & AMBIENCELighting, sound & table experience
- 07PRICING STRATEGYMargin targets & portion costing
- 08HIRING & HR STRUCTURINGKitchen & floor staff training
- 09POS & SYSTEMSInventory, recipes & audit controls
- 10TURNKEY LAUNCHDry runs, quality checks & opening day
04 / WHO YOU WORK WITH
CREATIVE CRAFT.
INDUSTRIAL DISCIPLINE.
Four ventures. One production backbone. Led directly by the co-founders who formulate the recipes and run the floor.
CO-FOUNDER · PRODUCT DEVELOPMENT & CULINARY R&D
Muhammad Affan Farooq
NCA GRADUATE · FORMER CREATIVE LEADERSHIP AT BRAMERZ & EAT MUBARAK
Directs culinary research, recipe development, and brand architecture. Built the commercial recipes and signature products anchoring Pakistan’s leading café and QSR menus.
CO-FOUNDER · GROUP OPERATIONS & SUPPLY CHAIN
Raja Umer Imtiaz
ELECTRICAL ENGINEER (IOWA STATE) · MBA (LUMS) · FORMER DESCON & MOL
Brings commercial engineering discipline from DESCON and MOL into food production. Architects procurement, kitchen SOPs, and uninterrupted supply across cities.
01 / OPERATING CORECARAMEL & CO.Operations, B2B Supply & Storefront · DHA Phase 1, Lahore
02 / CAFÉ & HOSPITALITYNIBBLES & NECTARLiving Product Showcase · Askari 11, Lahore (Est. 2024)
03 / FINE DINING & SCALEMINDANOS70 Seat Dining & 3,000 Meals a Day · F-6, Islamabad
04 / CONSULTANCYCVCCaramel Ventures & Concepts · Turnkey F&B Development
BEFORE WE START WORKING TOGETHER.
How do we start a B2B supply partnership?＋
Send us your brief on WhatsApp. We align on target products and price points, prepare commercial tasting samples from our DHA Phase 1 unit, and lock standing delivery schedules once approved.
Do you develop custom recipes exclusively for a brand?＋
Yes. Alongside our core brownie, cheesecake, and pastry catalog, we formulate custom desserts, bakery items, and savory lines exclusively for partner chains.
Where can we taste your products today?＋
Visit our café showcase, Nibbles & Nectar (Sector B, Askari 11, Lahore), or book a dedicated B2B sampling session at our DHA Phase 1 production unit or your office.
Can CVC handle a single part of a launch, like menu R&D only?＋
Yes. You can engage CVC for a full turnkey launch (steps 01 to 10) or hire us for specific modules like Menu Engineering, Product R&D, and Kitchen Structuring.
05 / DIRECT LINE
EXPERIENCE IT
AT THE TABLE.
A conversation, a product sampling, or a working session at your table or ours.
- +92 320 3050253 ↗
- PHONE
- +92 333 5247729
- @CaramelPakistan ↗
- PRODUCTION UNIT
- Building 4-K, Commercial Market, Phase 1, DHA, Lahore
- CAFÉ SHOWCASE
- Nibbles & Nectar, Sector B, Askari 11, Lahore